Guest blogging is one of the most effective techniques of blog promotion. A guest blogging campaign done with perfection can significantly boost the traffic. On this context, given below are some handy tips to bring the perfection, for your guest blogging campaign.
Goals for Guest Blogging
Guest blogging should not be entirely about showcasing your writing skill. One can showcase his writing skill through his own website or even through a Blogspot. However, here the case is different. The purpose of guest blogging campaign should entirely be focused on getting traffic. This can be the most effecting way for the aspects like network building and back link strategy. Guest blogging is the perfect way to build your email list for email marketing. This is the best way to track the potential audiences and target them for your email marketing strategy. It is not difficult to turn a customer in to your subscriber generated through email marketing. In no time you can reach out to millions through such strategies.
The step by step approach to landing your next guest post
First of all, select the right website where you think your guest post will fit in the best fashion. Make sure that the site is popular, of the same niche you write, and moreover, should not have a negative impression.
Build a relationship with the concerned blog. Connect before you pitch your blog. Comment on their post consistently, take part in their giveaways, follow them on social media, etc. Moreover, connect with the content manager or the blog owner and express your intention to him. You can find them through the blogging seminars and workshops as well.
Write something on which you have got enough information and ideas. Get their email address and send a sample to know about their feedback and expectation.
Once the guest post is published, don’t forget to share it over various social media platforms.
Where to guest post and what to look for
This is the most important part of every guest post campaign. Your job is almost done once you found the right platform to post your stuff. Contribute to sites that aren’t a waste of your time. In other words, write on the blogs where the audiences expect the kind of content you post; your post should not be off-topic for the concerned blog. Moreover, it should be a popular site having good Google ranking. Above all, the genre of the site must be equivalent to yours. It should be consistently publishing posts on that topic.
Which are the guest post blogs and which blogs to avoid
Your guest post idea should not be random. You need to be very careful while selecting the platform for making your post. The simplest recommendation would be to pick the top ranked sites of the niche you want to write and request them for guest posting. There are many websites which invite guest bloggers from their end. Don’t get overwhelmed for such invitation. Enquire whether it uses black hat SEO techniques. If it does so, never go with it. Blogs writing negative, controversial, sensitive, or the contents violating copyright regulations should always be avoided for guest blogging.
Crucial Tips to Make Most Out Of Your Guest Blogging Campaigns
Content Is the King
Terms and conditions for guest blogging often vary from site to site. But one thing that nobody wants to compromise is about the quality of content. Every site accepting guest posts look for only original content. You should not just pick any news, rewrite it, and call it a guest post. No doubt the content has to be information rich. But, what matters the most is to represent it in your way. In other words, you should have your views on the news/topic. The best recommendation would be to write reviews on any subject you feel to have proper knowledge.
There Should Be No Communication Gap
Site owners often get choosy for guest posts. The kind of content they expect sometimes may not suit your tone. For example, writing about technology is obviously not going to fit on an entertainment blog. Therefore, it is recommended to communicate with the content strategist or content head of the site and talk about your idea. Moreover, explain him about how your content can be relevant for their site. You should show your interest in writing similar guest posts in future as well. This would show your honesty and professionalism. You may ask their email ids and send some sample posts. Through this process, they can have a better idea regarding your approach or may suggest for the changes. Ultimately you can make a post that can be satisfying for them.
Take the Comments Seriously
Guest blogs always get special attention. People often comment on the guest blogs over the conventional blogs. You should take this as an opportunity to get noticed among them. In fact, this is the best opportunity to get some genuine subscribers. Hence, it is advised to go through each comment and answer to those. In fact, it is advised to reply each and every comment. The feedbacks they leave are usually very much honest. Answering their comments or queries, they have a good impression on you and refer others as well. This approach can be like setting the building blocks to establish your brand. You may not have realized, but it’s a fact that people read the comments more than the posts. People show more interest about the comments rather than going through the post on social media. In fact, some people get the idea about the topic through the comments and then click on the link to read the topic entirely. So commenting on the posts matters a lot and once you satisfy them through your answer for their comment, they feel encouraged to comment again and again. They connect with you for different a query, which boosts the intuitiveness of your posts. You never know such little attempts can make you a popular blogging figure among the passionate.
Be Associated With the Blog on Which You Post
Your job for guest post blogging campaign is not finished simply by writing quality content or answering the comments. Promoting the guest posts is crucial for both the writer and the concerned site as well. The guest post should definitely be promoted over the renowned social platforms just like any other quality post that you wish many people to read.
In fact, the idea of guest blogging campaign itself is to make the post read by a huge number of people. Being the writer, you may tag the social media page of the concerned site to your post. At the same time, you should let them tag you for every post they publish. This makes your guest bogging campaign look genuine. In other words, you should try to make things go viral. Not just the social platforms, you can go for niche bookmarking sites, email outreach, try through a personal network, etc. as well for the best results. After all, more the number of people a post reaches, better it is for both sides.
Make Sure the Blog Is Regular About Your Niche
The whole guest blogging campaign gets weak if the niche and the site don’t match well. No matter how much traffic the concerned site generates, but guest post within the niche is always preferred. Every website has its specialty for which it attracts its regular loyal visitors. These regular visitors actually make a site popular. No matter how well a guest post is written, these visitors are sure to overlook if it doesn’t match their interest.
The concerned site should definitely have a special section as of the guest post’s niche, and it must be getting updated with contents. Making a guest post on any random popular site is thus never going to be effective. It is important to remember that guest post campaigns priorities more on the popularity of the site about the concerned niche, rather than the amount of traffic it generates.
Don’t Mind Promoting Their Blogs
Guest blogging campaigns should look genuine. Randomly making a post on a popular site hardly gets noticed by the larger chunk of its genuine audiences. On the other hand, it looks authentic if you remain associated with the blog prior launching your campaign. At least, you should be promoting their posts that relate to your niche or your campaign, consistently.
After all, more the concerned site will get popular, better it is for the guest blogging campaign. At the same time, promoting the concerned site’s posts makes a greater relationship with the content manager. Naturally, they would love to show more interest in your campaign. This mutual approach can be significant for both sides regarding driving better traffic. Never show misery in expressing about the accomplishment you got for your guest blogging strategy through these sites. It’s good if the world knows who help and how.
Know The Blogs You Should Stay Away Of:
It has been seen that people research a lot regarding the kind of sites they should choose for a guest blogging campaign. That’s good. But, they should remain equally concerned about the kind of sites to be avoided. First of all, make sure that the site doesn’t use black hat techniques for traffic generation.
Sites posting too much of negative contents should also be avoided. Rather than heavily relying on keyword campaigns, the site should hold a good reputation for its content quality. Moreover, it should be regular enough in posting contents those match with your niche.
Make Proper Keyword Research For Your Post, Promote it
No doubt guest blogging campaigns are preferred to be prioritized on quality. But at the same time, you should be smart enough to do some keyword research as well. You should be aware of the terms or words your target audience often types while making a search. The best recommendation would be to take help of the Google Adwords Keyword Planner, which is available absolutely for free. You should be equally serious about promoting your guest post as you would any another post on your own blog. To be specific, don’t forget to share those over the social media platforms. Be it about facebook, twitter, or Pinterest, make your post available everywhere. Don’t forget to share your post over the forums as well. These are the best places to find the genuine audiences having passion about the subject.
Show Some Interest In Those Who Show Interest In You
Don’t just feel that your job is done simply by answering the comments made by a visitor on your post. As explained, the guest post visitors are often having a genuine interest in the topic. They mostly have their sites.
You should include them in your guest post prospect list. Details like their name, email, and website should be noted. Don’t mind to be a subscriber for their channels or to take part in the activity they create. Starting from backlink helps to those about useful information, these people can assist you in many ways in future. Needless is to say that the modern day blogging is moreover a business. Just like every other business, blogging too require a network. Where it is impossible to reach out every blogger physically, the only best way remains is to build the networks through such strategies. Not just from the commercial point of views, such networking can be helpful by providing you with handy information and upgrades.
Guest posting has been one of the most effective techniques for blog promotion. It is one of the highly preferred strategies for blog promotion. At the same time helping you about traffic, guest posts create an impression that is vital in terms of brand building. Selecting the right platform and writing quality guest posts is highly advised to maintain a good website ranking.