Most businesses want to have an improved online click-through rate and a favourable spot in the Google’s search model in the current competitive business environment. But Google search engine uses about 200 different ranking components to rank different online sites. So businesses find it quite challenging to identify the factors that enhance their search engine optimization (SEO).
As per Google’s senior strategist Mr Andrey Lipattsev, the most vital component that Google analyses to rank websites is CONTENT. The links and their quality such as the volume of external links, anchor text of external links, quality of external link source are very important in the current ranking model. This reveals that there is a strong relationship between a successful SEO strategy and volume and quality of links.
The links are a powerful factor that determines the success of an SEO strategy. The building of relevant links acts as a significant ranking practice and helps businesses to have an edge in the online scenario.
Some other important constituents of Google’s ranking model include:
- User Experience
Techniques needed to create an effective SEO strategy:
For any business to effective implement a SEO strategy, it is vital to understand the holistic picture relating to search trends of 2017 including SERP attributes, instant answers provided by Google, searcher’s intent, significance of comprehensiveness, device speed and overall user experience, high search volume data, rise of voice search option, focus on learning, multi-visit purchase journey, favoritism towards brands, and inflated value of links.
For any business to effective implement a SEO strategy, it is vital to understand the holistic picture relating to search trends of 2017 including SERP attributes, instant answers provided by Google, searcher’s intent, significance of comprehensiveness, device speed and overall user experience, high search volume data, rise of voice search option, focus on learning, multi-visit purchase journey, favoritism towards brands, and inflated value of links. There is also a need to create a keyword-to-content map so that the target keyword phrase can be included in the content. The SEO objective must be divided into smaller projects so that no area is missed out. Finally, a thorough reporting mechanism must be put in place which would highlight the progress and establish a link with end-objectives.
Need to strengthen SEO Strategy for 2017
One of the most important benefits of content marketing is that it helps businesses to engage with the desired set of customers. Hence search element is an essential factor that determines the success of the content since it plays an active role to convert leads to sales. Businesses can adopt a number of deliberate SEO techniques to boost the value of their content in the eyes of the target market.
The best SEO potential for an online marketer lies in optimizing the web pages so that their ranking can be improved. It is crucial for any business to get leads entered into the sales funnel and enhance the revenue of the business. When an SEO model is adopted by any business it determines its financial performance so there is need to keep in mind that all the measures are taken in the right way to strengthen the strategy. It is also important to focus on the quality and the quantity of the links so that most favourable SEO model can be incorporated which would appeal to both Google and customers.
Key SEO Strategies and Techniques for 2017
For businesses to keep up in the virtual world it is necessary to adopt certain SEO Strategies that can help them to outshine its rivals.
- Responsive website –
A responsive web design would allow a business to target users that use different devices to browse the internet. Prioritizing mobile website and mobile content is crucial to optimize search on such devices.
- Optimizing voice search –
Since there has been a rise in voice search, the effective designing and solid content of the voice search model is integral for businesses to enhance its SEO technology.
- Using shorter URLs –
Adopting a shorter URL may lead to better rankings. Google has also previously indicated that anything after first 5 words in URL is not of much relevance.
- Local optimization –
Currently, there is a higher emphasis on local search while browsing different sites on the internet. The inclusion of a local component in a business helps it to enhance its local reach. This is an important strategy for local businesses, commodities and information to outshine in the online search.
- Better user experience –
Since improving user experience is a vital factor that impacts ranking, businesses must focus on areas like click-through rates, bounce rates, etc so that they remain steady. For this purpose, there is need to optimize the metadata for the particular chosen keywords.
- Better quality of content –
The content quality is a vital element that can make an SEO strategy powerful. It must be well written and the details must not go off on tangents. The focus of the content should be on the exact target.
- Strong present in social media –
Different social media platforms like Twitter, Facebook, etc can be used to generate interest in the SEO of a business if the audience gets a chance to post and comment on the same. If their curiosity is aroused then the business would benefit when their details are shared online.
- Taking advantage of Impulse purchase –
Some micro-moments, primarily customer’s curiosity in mind leads to impulse purchase and impacts the traffic in a particular website. Thus a successful SEO strategy needs to consider this aspect and build on the data published on Search Engine Land to position itself so that its online presence is magnified.
SEO Trends for better ranking
Since SEO is a volatile industry due to the algorithms of Google that keep on evolving on a periodical basis, businesses need to adopt an SEO model that can adapt to the changing environment. The above-mentioned strategies are key for businesses that wish to have a solid presence on the online platform. The focus on ultimate user engagement and quality of content is a crucial component of an effective SEO strategy for 2017.
For a concern to survive in the prevailing cut-throat internet scenario there is need to have a strong SEO model that can attract traffic and help the business to have a sustainable existence.