In this 21st century, each and everything is available on the online platforms. As the Internet technology started to boom with time every individual has started to grab a space in the internet world. The most attractive and vital fact about the internet is, it is the best way to get connected with different people. According to a statistic report, around 70 % of the people, who use mobile phones for their communication, are actively available on different internet based online platforms.
“Being Online” is the New Mantra of Marketing
As the internet technology has managed to capture a good share of audiences, the business owners, entrepreneurs, artists and all other people, started to market their products and services through this platform. Each and every individual wants to invest in the internet technology in order to grab the attention of audiences.
After setting the website with a registered domain name and a reliable hosting plan, the individuals highly focus on the marketing of their products. Well, according to some final year students of Oxford University, the internet is the best place to conduct the marketing of different products and services.
As compared to the offline marketing strategies like TV, Radio, newspapers and other sources, the results with online marketing or internet marketing are highly attractive. With a minimal effort, it is feasible to grab the attention of a vast number of audiences. But the procedures of marketing through the internet are not that simple.
Often, the business owners face a lot of difficulties while promoting their products on the online platforms. The first thing, which pinches the owners and the individuals are, the budget involved with online marketing. After investing a lot of money in setting the website, the owners restrict the flow of investments towards the marketing segment.
What are the Effective Strategies to Market Business Online on a $500 Budget?
It can also be said that, after investing a lot of money on the online stores, the owners are afraid to invest further. Well, it is obvious to get afraid, as a lot of risks are directly associated with online marketing. But, to conduct the marketing efficiently, one can follow so many useful ways.
Just by investing an amount of $ 500, it is possible to conduct the online marketing effectively. In order to reduce the stress of the owners and the entrepreneurs, the experts have managed to maintain a proper list, which includes every details and procedure regarding an effective online marketing.
So, let’s have a glance at the step by step procedures, to manage the online marketing of business within $ 500 –
Launch a social media campaign
Almost every customer, who is using the internet, has got an existence over the social media platforms. The users love to engage themselves in different activities such as, like, share, post, tweet and many others. Thus, running a social media marketing campaign can highly provide the best results. Again, different platforms like Facebook, Twitter, Instagram, LinkedIn, and much more have modified their services in order to ease the marketing campaigns.
It is recommended to start a free marketing campaign and to continue it for some days. After knowing all the features offered by the social media platforms, it is suggested to boost and optimize the campaigns by paying a minimal amount. It is highly ensured to achieve the best results through social media marketing.
Focus on the contents by hiring a content writer
In this digital era, content associated with the products or services is considered as the king. Without knowing the details and description of the products, a customer will never interact with the product. Thus, it is very necessary to hire a content writer, who can write readable and attractive contents related to products and services.
Again, good contents also help in improving the ranking in the Google’s search engine. The agencies will cost very high amount for content writing. Thus, it is recommended to grab a freelance content writer, who can work at affordable rates.
Search Engine Optimization
This is one of the best ways to ensure proper visibility over the internet. When a user searches a particular product or service with the help of a keyword, it’s the search engine, which offers a number of results to the users, as per their keyword. By following the procedures of SEO, it is possible to enhance the visibility of the business in the search engine.
Mainly, users prefer to the user’s search engine of Google, Yahoo, and Bing. Thus, by working with the search engines of these brands, it is easy to achieve the desired results. It is strictly recommended to adopt organic SEO works, as it will organically improve the ranking of the business. There are a number of agencies, which are providing affordable SEO packages. So, grab affordable services from an efficient service provider, and continue that for some months, in order to get the best results.
Adopt the video marketing technology
Nowadays, it is the age of Youtube. Each and every individual is acquainted with this online platform, which only deals with videos. Videos are one of the most effective ways, to grab the attention of the users. Whenever, a video is available on the internet, the users halt there for some time, in order to know the story behind the video.
Thus, it is recommended to develop a video, regarding the products and services, which can provide the necessary details to the customers. Again, it s suggested to market those videos through YouTube, Facebook, Twitter and other social media platforms. Once the users managed to watch the video, they will start to interact with the products and services. So, try to develop the video, with a good story and attractive effects.
Manage the email marketing properly
This method of marketing is considered as the most cost-effective marketing strategy. Literally, no cost is involved with these marketing. But it is not that simple to manage email marketing. First, you have to collect the email ids of the customers, who are visiting the website.
Well, the best way to collect email ids is to have a subscriber option. If the customer is not attracted by the content, then he/she will not subscribe to your email hub. So, try to create more innovative contents, which will force the users to leave their email ids. After receiving the email ids, it is very important to update the customers with new products and services at regular interval.
Why do You need to also go for Referral marketing?
Before availing any products or services from any website, it is a habit of the customers to check all the reviews of the existing customers. If the reviews are good about the products, then there is a high chance that the customers will grab the product at the same moment. But, if the customer is not satisfied by the reviews, then he/she will directly opt out, of that product.
Thus, to grab good and positive reviews from the customers, it is essential to value the satisfaction of the customers. A satisfied customer automatically posts a good review, which highly helps other customers to avail the same product or service. In this way, the reviews greatly enhance the referral marketing strategy.
So, it is possible to manage the marketing of a business or a brand on the online platform, just with $ 500. Follow the above procedures effectively and keep the account of each penny, you spent on marketing. It is pretty sure that the results will be visible within a short time.