How hard is it now to rank in the top 5 listings of Google? In 2019, the competition is cut throat and every business is running restless toward the goal of being in the top listing. While every business is doing so, how do you plan in on staying apart and unique? The pressure is immense on people to just list their business and have returns of all the investments they make. SEO Singapore is more in to the ranking of the search results in 2019 than ever. The reason is very genuine too. A business cannot expect to survive the online heat of competition if it doesn’t take efforts in staying in the top ranking. An online business now is all about how properly it utilizes the SEO facilities.
“Why is SEO even that important?” you might even ask. For that, here’s a short example: When you search for something on the internet specifically on Google, some pages appear. The results page is usually all of 1-10 pages in the first instance and is ranked from the first business to 6th or 7th business in the first page. Whenever you search for something as a customer, you tend to trust Google’s first 5 websites or business maximum. You would not even think of going to the second page of the Google results and the rest of them are out of question. Why do we do this? Because the first five rankings of businesses by Google are usually the most genuine ones and the customers trust these than the rest of them. This is the reason why people tend to rush for the top rankings. People always tend to shift toward the SEO services in Singapore for the very same reason.
Here are 6 local SEO tips to dominate search ranking in Singapore:
1. Keyword is the key:
Nevertheless to start with, keywords are always the first things Google sees. Google would recognize the keywords first and would post accordingly. Use keywords that are- your business specific, and local market specific. Use keywords that are specifically about the product or the service your business is about. The next thing is while you are focusing on the local market; your local area should also have a mention in the keywords.
The keywords are not just random words you would place anywhere. Look for places that will get the maximum attention of the Google search engine. The best position to go for- is the first and the conclusive paragraph. The body of the content can have multiple keywords too. Don’t just place them anywhere without a strategy. Plan out the content first, place your keywords that make relevant sentences and then go live with the same.
2. Location matters in local market:
Globally, location won’t even matter that much. But when it is about the local market, location of the firm matters. The local market is run by the apt location businesses put. Use relevant location data that suits the keywords. Like, you cannot have India in one the keywords and have the location as USA. That’s just too absurd and not that genuine for Google to indentify. Google will know the contrast of the keywords and the locations and will leave you out of the rankings of the top. To avoid the same, sync in your location and the keywords together so they go hand in hand.
Also, have location using the Google maps feature. Don’t just put the location details in the content so people can read. Sue the Google maps feature so that people choose your business than others because of the ease to find you. Google will also put your location and the Meta data first this way.
3. Attractive website structure:
The website that you use should look appealing and attractive. One cannot think of not having a very appealing website and have traffic too. You must have an easy to use website layout that will make people want to stay more. Here are certain things to look for in the websites you design: Make the headlines, titles and Meta descriptions shorter. Cut the long sentences to look shorter. Also, use logos and pictures of your business to make the business look real. The next step is that you must you less dynamic content so that your website doesn’t take a lot of time to load. The loading time of any website will eventually make people want to switch to other websites. The downloading speed, the loading time and even the minute color detailing of the website is of importance.
4. Enhance the user experience:
2019 is all about the users. The user experience, the benefits you give to the customers and the experience they leave the website with matter. Enhance the user experience by making the websites user friendly, having mobile applications with simple yet attractive layouts and the likes. Have more mobile applications focus than websites. In this generation, mobile phones are the leads than the computers. So focus a little more on mobile phones than PCs. Mobile applications are always a hit. They don’t even need to be in the top SEO rankings, but in the application rankings.
5. Get original reviews:
This one’s interlinked. You need to give good services to the consumers so they rate you genuinely. What Google does is scan all the content that goes on certain websites. In this process, people will get to know if you have posted fake reviews of your own business online. So, get more reviews by genuine customers. Your consumer rating online ranks all circles down to your past association with customers. Have good relation with your consumers, stay active and connected to them so that they get back to you with good remarks and genuine words. This way, you are telling your future customers that you are worth the money and efforts they are putting. Focus more on longevity of the relation than just the current one. Longevity can be attained by having more user and customer experience enhanced at your end. Make them your priority and you will see the changes yourself.
6. Simple, original and short content:
Do not go for some very extravagant words, layouts and displays. People like it simple too. Make the layout simple yet attractive; make the content simple so people can understand. Also, look for original content only. Plagiarism, spun articles and the contents that have been copied and posted online have no place in SEO. SEO is all about efforts, you and your writer needs to take mutual efforts in creating all of the social presence. This can be achieved by writing original content and making first hand efforts only. The contents that already have been posted online do not get recognized by Google. Not just that, these contents will even slide down hundred more pages.
Short content means ease of understanding. The consumers will eventually get to understand what you are trying to explain. Thus, make shorter sentences go live on websites. When you use hard words, tough English for people to understand, people will hop out. Make people stay connected to you. All the time that consumer’s stay on your website too decides the ranking.
Google algorithms change every fortnight. There are about 100 updates, changes, upgrades coming up every month. The best thing you can do is stay updated and stays in news every time. The Google updates will tell you how you must change your online presence, content, ways of functioning and all. If you have intentions of having the best returns of the SEO business; you must put the efforts too. Put in money, efforts and enough time to achieve the rankings and you will see for yourself the benefits.