This is the era of digitization. The number of people operating through smartphone platforms is increasing. This makes mobile app developers feeling more enthused about developing more number of applications. Almost every business group in modern times has their mobile application platform.
The best part about a mobile application based marketing or business is that the amount of investment here is pretty less. On the other hand, one can reach a great number of people in nominal times through these apps. However, for making the most through the mobile apps, it is essential to optimize the app thoroughly for the best result.
It is important to understand that thousands of mobile applications are being developed at different platforms every single day. Starting from the games, eCommerce, to music, there is no segment left in which the mobile applications are not being developed. From a development point of view, it is true that all these applications follow the similar approach.
On a professional note, optimizing the app is important for greater results. A professionally optimized application is something that is optimized starting from the designing, development, to marketing level. Mobile app development to be professionally optimized is essential to pass through the following steps.
Have Clarity About The Targeted Platform
If you are not clear about which platform to target, your development can never be successful. Though there is no constraint for someone to jump from one platform to other, it is true that each platform has its loyal customer base. For example, the Google Play store has its fan base, and App store has its own.
Understanding the constraints and requirements for each platform is important for the best result. In this context, it is recommended to very clearly express about your desired platform to target. This would help the professional developers to plan the designing and development process in accordance. The first thing that these designers or developer stake into account is the level of competition.
By the competition level, they try to make the app distinguished that can stay ahead of others. Things can be made simpler in this aspect by having a clear idea about the purpose. In short, being a mobile application owner, one needs to be sure about the aspects like, the platform for which the app will be prepared, the basic purpose, and the competition level.
Once the basic aspects as explained above are finalized, the next big thing that a mobile app owner has to decide is regarding the app developer or the mobile development company. As they are going to be the pioneers of your success journey, it is important to find the best people. Rather than individual developers or the freelance developers, the best recommendation would be to go with the professional developing companies. However, not just any app development company can be picked randomly.
The first thing that needs to be checked about a company is the number of installations the apps developed by the concerned company has got. Productivity or the quality of an app can be determined in the best way through the number of installations it has got. This tells the clear story about the success rate of the application.
The next big thing to be checked about the concerned company is the ratings or the reviews their products have got. Sometimes the numbers of installations don’t tell the clear story. This is so as some companies go with a paid installation strategy for increasing the number of installation to create a better impression. Needless is to say that such paid installations don’t depict the quality of the applications.
Not just the paid strategies, there are various digital strategies as well as those are used for improving the number of installations. In short, some installations can never be the explicit factor in deciding about whether to go with a company or not. How to get the clearer report then? The simplest answer is to check the ratings or the reviews. You should check the ratings about the application given by people.
In this context, it is again here to mention that only the paid platforms should not be taken in to account. Rather, the top reviewing sites should be taken in to account for the most authentic review or ratings. One may go for the forums as well for the realistic review. These are the places where one would be able in knowing the factors making the apps liked or disliked.
The next thing one should check about the service provider is its history. Company’s reputation can tell a lot about what to expect about the product’s quality. Being a client, one should observe about the way their products have transformed or developed over time. A company delivering consistently upgraded quality product can indeed be believed for better outcomes.
Monetization of Apps
So, ultimately once the product is developed, the next step is about the monetization of it. After all, anyone developing an app emphasizing much on quality or spending too much on it is obvious to expect something in return. Good news is that there are numerous monetizing ways available in modern times.
The most trending way of monetization is the in-app purchase, which is about selling products through the app. Though in-app purchase can be more profitable as an option, the simplest recommendation would be going with the ad-revenue based model. This model is Google Adsense type concept where one can earn through the revenues offered by the ad network platform, regarding some views or clicks.
This mode of monetization works well for the beginners in app development or app-based marketing world. One may go with the option of selling user data as well to earn some bucks through the apps. There are various market research companies and surveying companies those who look for information about people with specific interest.
They require basic information which can be obtained through these apps as the users of the apps often have to provide through during registration. Apart from all these, one may simply develop a nice app, get some subscribers, and simply sell the app to earn money. In short, there are numerous ways of monetizing an app available in modern times.
Traditional Ways Of Marketing
One can indeed find various ways of monetizing an app. But, in a competitive era, the best result can be expected only after effective marketing. It’s the optimized marketing strategy that gives the crucial nod to a developer, keeping them ahead of the competitors. Marketing or promoting the app can be done in various ways. However, the search engine optimization based strategy is indeed the most effective way available.
In this context, one needs to have a website first, and that has to be given the responsive design to target the smartphone users. Apart from this, the strategies like social media promotion, YouTube-based marketing, etc., can also be equally effective. Apart from these, the paid strategies like PPC and PPM can also work for promoting or marketing the apps.
Offering Opportunities For Free Download
Many people in modern times want to make their app available absolutely for free. Still, they expect to earn through it. The only option available for such people is to integrate certain kind of option for which a user has to pay something. Otherwise, one may simply offer a one-time try prior buying option.
To be specific, the gaming apps or entertainment based applications can always find such strategies effective. Here, though the app can be downloaded or installed for free, the user has to pay something for the additional features or add-ons. Strategies like one-month free subscription can work as well. Such on-month free strategies work fantastic for the entertainment-based applications.
It’s a great way for those who are confident about the quality of their product. If you too are confident about your product quality that can make any user go for a paid subscription, then this strategy is for you. Top social media platforms for using such strategies where a user has to pay something for the additional or upgraded features.
In this strategy, you can ask for the mobile numbers of the users to give them the free subscription. These numbers can be sold to the SMS marketing companies. It is here to note that SMS marketing is still one of the most effective strategies. Otherwise, if you have any other product to sell or promote, you can apply the SMS marketing strategy upon those as well upon having the numbers through the free subscription method as said above.
Monetizing the apps through sponsorship can be an incredible idea in modern times. This strategy is being greater used in recent times. However, this strategy can be suitable for those having a strong user base. Under the aegis of your user base, one may get sponsorship from top brands. Top brands or companies also show interest in their promotion. There are many such examples of successful apps. One can easily find sponsorship of a company that is relatable to the app’s niche.