On-Page SEO and Off-Page SEO
SEO concept has a number of things to understand. There are different dimensions in SEO process. The on-page SEO and off-page SEO are the two aspects, on which the SEO experts are required to work. Both are the integral parts of SEO process, and they help in increasing the visibility of your websites over the search engines.
The on-page SEO is the practice to optimize individual web pages for ranking higher and for earning more relevant traffic over the web pages and for getting the relevant search results. On-page refers to two different things. First, we can mark the content over the web pages. The rich content may lead your website at the top search results. Besides, it is also confirmed if the content is keyword-rich or not. If we talk about the written content, it is often composed by the expert content writers to whom the instructions are given about inserting the keywords. There are different types of content units in the written content. At the first place, we can keep the web page content, otherwise known as landing page content. The landing page content comprises of the written material, which is to inform the people about the company, its services or other things related to the company. Another one is product description. If the business unit is selling some products, or acting as an affiliate of a product, then description of that product is provided to the people. The product description is also a part of on-page SEO process. One more thing that is supposed to be a part of on-page content is on-site blogs. The on-site blogs are helpful in providing the fresh content to the website, which raise the website ranking. Besides, they also render the updated info about the company to the visitors. One more thing of the on-page SEO is HTML. The meta tags in HTML are widely significant in the on-page process. Apart from the written content, images, videos, flash videos and gifs are also the part of the content over the website.
The off-page SEO is also equally significant without any second thought. How much your website is popular among the masses, it is undoubtedly a very important aspect for the search engines. The off-page SEO is accomplished for this purpose. Link Building is the most important aspect of off-page SEO, in which the links are built over the popular phrases know as keywords. The keywords are often put in the written content units, such as articles, blogs and Press Releases etc. Infographics submission is another part of off-page process in which the graphics full of information are posted. One more thing popular in the off-page process is video submission. Documentaries, lectures, presentations and some other things are posted over the internet in the form of videos. PowerPoint presentations are the other things, which are posted over the net.
The combination of on-page and off-page SEO are the things, which raise the ranking of your websites that results in more business.