A few years ago, social media was not used as tremendously as it is being used today. You did not have a lot of choices and could improvise with just a few options available then. But now, things have changed, and the use of social media management tools has increased since the year 2013. What are free smm tools available out there?
Which is the easiest one to use? Which one will be effective for your brand and company? If you are new to the world of social media, then these are some questions you may have. Well, in this blog we will be answering all of these questions. But first, let’s know why it is significant to use social media management tools.
The Importance Of Using Social Media Management Tools
As per Cloudswave, nearly 3 billion people across the globe have access to the web, and about 2 billion of them are active social media users. With so many using social media websites now like Twitter, Facebook, etc., it is a great opportunity for brands to create a good social media marketing plan. The social media marketing activities include posting, updating, monitoring, analyzing, decision making among others.
But it is not necessary for all to have an expertise in handling all of the social media marketing activities. While social media marketing yields amazing results when done correctly, it is a tedious and discouraging job. This is where the role of social media marketing tools comes in. By using a good social media management tool, you will be able to manage your social media marketing plan and boost your brand’s social presence.
You will know what you need to publish on which channel and when. Moreover, it will also become easy for you to check what is working or is or is not working and accordingly make changes. Social management platforms let you manage your multiple social media profiles all in one place. Such tools are a game changer when it comes to your social media marketing strategy!
And when you are just a beginner, then trying a few free social media management tools out there can prove to be very useful and effective. Ultimately, you will be able to identify which free tool works best for you after trying out the several free social media management tools out there. Now, let us look at seven best free social media management tools you can incorporate into your social strategy:
Also Read: How to Get Verified On Social Media Accounts
Seven Best Free Social Media Management Tools
It is very important for you always to know what is being said about you online. You will have to constantly keep track of the conversations taking place about your company and brand. Additionally, you should also stand out from the rest of your competitors and see check their moves. To do all this work, the best tool you can use is Talkwalker Alerts.
In this tool, you can set n number of queries and in the language that you are comfortable. The bonus point, it is free! The best part about this tool is that it offers your email updates based on the important mentions. As such, you do not have to, again and again; log-in the app to know where your company has been mentioned on the internet.
You will get the all of the results sent on your email directly to your email inbox. You can also set the frequency of receiving the updates as well. All of these factors make Talkwalker Alerts a must-have social media management tool for your company’s brand or your brand.
Twitter is considered one of the best social media platforms. It is easy to use, and the platform lets you connect with anyone across the globe directly. One can begin a conversation along with their followers or people/brands right from the first tweet. This being said, Twitter can at times be a bit noisy.
A decision of spending just a couple of minutes on the platform can turn into hours. Hence, to avoid such a thing and to also manage the platform efficiently, you can use the tool TweetDeck. This tool helps you make a customized interface for your own Twitter account.
As such, you can keep a check on different users, your channel, manage Twitter hashtags, lists and search terms. All of these features offered by this social management platform is free for Twitter users. This is the best tool to use when you want to manage multiple Twitter accounts where you plan on conducting Twitter chats and manage live conversations.
Next tool is Buffer. This tool has remained in the social media management space for some time. It lets you manage all of your social media profiles, and it is very easy to use. One of the best features of the Buffer tool is its ability to schedule your posts. You just have to begin adding content, and that’s it.
The buffer will do the scheduling for you. Buffer also lets you use their Chrome extension which makes it easy for you to add your content in the queue. Buffer offers a free plan which includes the option to manage three social media profiles, schedule option of up to 10 posts and use their chrome extensions as well as mobile apps feature.
SocialBee, will give you a reason to gave up Buffer. Its a best social media management tool. This will help you to manage not only the social profiles but also the social media channels of yours or your client’s. Besides the fact that it’s very easy to use, SocialBee helps you not only schedule content for your channels; it helps you grow the engagement on your platforms, post evergreen content, curate the best content for you, and so much more.
The best thing about it is you can categorize your content, so when you create your social media calendar, you know in every moment how many times the content from one category was shared and how it fits in your overall plan. This comes in very handy when you have something to promote on your social channels, such as an event, a contest, a Twitter chat, a Facebook or Instagram live, etc.
SocialBee also offers content curation. So, if you’re too busy to curate content, this is an easy solution. One thing to mention here is that SocialBee is not a free tool. They do have a free trial and, unlike any other app out there, they set up a call with you to learn more about you and your needs, and then explain how you can best use the app.
Social media is about being visual. It is highly advised to use high-quality visual content in your post. You might think that to do this; you will need to buy expensive quality imagery. Although this may be true a few years ago, today you will find several websites which put up free quality imagery.
One of the best ways to find the right image for your social media content is through Unsplash. All you need to do is enter the keyword you want for your content and voila. Just download the image(s) which you like the most and use it in your post.
Who does not like Instagram Stories nowadays? But what if you find it hard and complicated to create your InstaStories? Well, that will not be true anymore when you have Fastory. Using this social management tool, you can create fun and nice InstaStories. Fastory is an online graphics editing tool which lets you develop animated and static stories and share them with people. So if you love to use Instagram Stories, you should give this tool a try.
Now, let’s talk a little about videos. Nowadays, mostly every person wants to talk about filming videos and posting them on social media channels. Here, using Typito to create videos is a good option. The tool comes with a free version and also with a few paid plans. The drag-and-drop interface in Typito lets you make videos using pictures, videos, and pretty typography.
Moreover, in just a click, you get the option of converting your video in various formats, square, landscape, or vertical.
Hence, if you are looking forward to creating an outstanding social presence for your brand, then you need to choose the right social management tools.
Running a social media marketing campaign without using any tool is like trying to melt down a piece of iron with bare hands. The above mentioned free social media management tools can help give you the right boost. But do you have to use all of the tools in one go? No, you do not have to.
Just have a good knowledge about your business goals and then choose the right social media management tool which suits the requirements. With time, you will become more proficient in using them to become better and better at what’s called social media marketing.